Big Spending Spree Almost Can Be a Bust for Jets

After a dismal 4-12 season last year, the Jets immediately dove right into free agency and looked at every way possible to improve their team. It started with signing Left Guard, Alan Faneca, and proceeded all the way through August when they pulled off an unlikely trade of obtaining future Hall of Famer, Brett Favre. Favre had the Jets fan base believing because it had the most preseason buzz since Bill Parcells became head coach in 1997. Immediately, Favre made the Jets instant contenders and combined with all of the other off-season upgrades it looked like the Jets would be in good shape. The amount of Jets jerseys, including Favre's, were bought and sold out in a hurry. From a marketing standpoint, this put the Jets back on the map. The 8-3 start definitely helped because every one was talking about a possible Jets-Giants Superbowl in Tampa this February. After the last two weeks the Jets have been brought back down to earth and there are grumblings as people think Favre is washed up. If the Jets don't advance to the playoffs this whole season can be labeled a bust and all the money that was well spent, well wouldn't be really at all. The season is coming down to the wire and plenty of eyes will be scrutinizing how the Jets will handle them selves in this stretch run. If only the preseason marketing tactics can pay off for the high expectation for the hopefully not "same old Jets."