Tiger Woods' Deal Is At An End

Despite the fact that Tiger Woods has one year left on his contract with GM, they are cutting him loose after nine years. This move was made in order to cut cash and survive in this bad economy so GM can still have a future. After seeing Woods have the Buick logo on his bag, it will have to be something else in the future as his sponsor. In a way this comes at a good time because Woods was looking into spending time with his second child on the way so GM is going to be hurt that much without him. The endorsement deal was believed to be worth about $7 million dollars per year. The awareness of their product, especially Buick, can be attributed to Woods. He was supposed to bring a youthful enthusiasm to a car generally older people drive. This in turn drove up revenue for their sales but for now GM will be looking within in order to get by in one of its worst quarters ever. Even thought it was almost the right time to cut Tiger loose, especially with him away from the course, GM must figure out a way to break even instead of going under because they have bigger decisions up ahead of them.